Veeple

Author: Scott Broomfield

Our post this week is about best practices for creating engaging online video. Best practices that result in our customers attaining an amazing 23.8% average click-through-rate (CTR).

First – Brand your video. Use your logo, add a watermark, create a Favicon, and deliver the video with high quality.

Second – Create points of interactivity that are relevant and non-intrusive, thereby giving your viewers a compelling reason to engage. Remember, let the viewer know up front that the video is interactive.

Third – Use six points of interactivity for a two minute video. Typically, we see our customers place the first point of interactivity within the first seven seconds, three more during the video and two interactive icons at the end of the video. This last point is important because there is a much greater likelihood of a viewer engaging at the end if they have a choice of what to click on.

Fourth – Give the viewer an easy way to get in touch with you by adding in a ‘Contact Us’ image. People may not click on it, but they want to know they can contact you if they wish.

Correctly done, and by building interactivity directly into your script, your video will be a very engaging experience that viewers respond to. For more detail, play the video below and click on the PDF icon in the video. (note that this video has 5 interactive spots, but it is only 1 minute, 19 seconds long)

Finally, understand that making your video engaging is about creativity, not technology. Remember that you are a storyteller – whether that story is about yourself, a product, a service, or a cause.

Enjoy.