Archive for October, 2009
Interactive, Lean-in Video on Popular Social Networks
by scott on Oct.27, 2009, under Uncategorized
Author: Scott Broomfield
Here’s a powerful idea – why not make your videos interactive and then embed them on many of the world’s most popular social networking sites. Engage your viewers by taking advantage of the lean-in experience of interactive video and attain click-through / engagement rates that far surpass anything else on the web. Please view and engage with the vlog below to see how it works.
Here at Veeple we are 100% about taking video to the next level. Why sit and stare at a video when you can lean-in and interact with the video, the message within the video and even the creator of the video. The next step in social networking. Enjoy.
30% discount for .EDUs and .ORGs
by scott on Oct.22, 2009, under Uncategorized
author: Scott Broomfield
In the fever of launching interPlay last week I had failed to tell everyone about a new discount model for non-profits and educational institutions. In the spirit of adding value and aligning with organizations doing ’special’ work, we are now offering the complete Veeple solution for a 30% discount to our standard pricing. Now, .edus and .orgs can take advantage of our interactive video service for only $69 per month, and get up to 10,000 videos streamed with no obligation, on an opt-in, month to month basis. The advantages of interactive video are impressive, on the order of 24% engagement rates. However, the educational aspects of interactive video for e-learning purposes are, without a doubt, tremendous and unprecedented. Students can now interact directly with the medium, the message and the messenger.
If you have any questions, click on the interactive video above or contact us directly by sending an email to sales@veeple.com.
Thanks and have a fantastic day or night.
All the best, Scott
Introducing Veeple’s interPlay
by scott on Oct.14, 2009, under Uncategorized
Author: Scott Broomfield
Today we are excited to announce interPlay, our new interactive API and Plug-in that will allow content creators to add interactivity to their video regardless of which player they use. intePlay is FREE and will be bundled with a 30 day free trial of our Intelligent Video Analytics Suite, which measures active viewer engagement. We expect the public beta of the interPlay API to be available in the first week in November. Further, we plan to roll out three Plug-in offerings by the end of November: JW Player, BrightCove and The Platform. Please view the video below to learn more.
We will, of course, continue the development of our complete intelligent, interactive video platform for those who wish to take advantage of our entire solution.
Please feel free to contact us to learn more, as we would love to hear from you. www.veeple.com or at 1-650-331-0785.
All the Best, Scott
Customer Success Story: Q-Based Healthcare
by scott on Oct.13, 2009, under Uncategorized
Author: Scott Broomfield
Hello Again and welcome to this week’s customer success. Let me start with the conclusion first this time. Dwayne Coots, VP of Marketing for Q-Based Healthcare says, and I quote, “…with Veeple we can now move from a pitch video to creating a mini-video sales kiosk.” That is a wonderful quote – a mini-video sales kiosk. We know from our intelligent video statistics that Q-Based is expereiencing about a 21% CTR when he adds interactivity into his video scripts. But Dwayne tells us directly that they are seeing a 140% increase in customer conversions through the use of the interactive video.
Thanks for taking the time to view the Q-based success story. You would see similar engagements and conversions if you too were to add interactivity to your videos. Create the lean-in experience your are looking to create for your prospective customers.
Next in the mix – introducing Veeple interPlay, our new interactive API and Plug-in so that any person or business with a third-party player will be able to add interactivity to their videos.
Enjoy and all the best, Scott
Veeple Customer Example – ITVT
by scott on Oct.13, 2009, under Uncategorized
Author: Scott Broomfield
Tracy Swedlow’s InteractiveTV Today [ITVT] is the most widely read and trusted news source on the rapidly emerging medium of multi-platform, broadband interactive television (ITV). Tracy was looking for a cool interactive video platform to add to her ITVT site showing the future of interactive TV. Click on the video link to download the ITVT example and/or visit Tracy’s ITVT site. The example on the ITVT site shows the use of interactivity in a social media, branding and informational / promotional contexts. Enjoy.
Stay tuned for this week’s success story about Q-Based Healthcare where they are seeing a 140% increase in customers conversions using interactive video.
Have a wonderful day, or night.
All the Best, Scott
Success Story – Catch The Bite
by scott on Oct.07, 2009, under Uncategorized
Author: Scott Broomfield
Hello again and welcome to another Veeple customer success story and the powerful use of interactive video. Chris Gatley is the owner of Catch The Bite, a very well known site for people who have a passion for fishing. He is often seen on ESPN television specials about fishing and outdoor sports. Since I first wrote about Chris he has closed down CTB, but while he was running the company he did very well with his interactive videos, experiencing a very high engagement rate of almost 30%. Chris was experimenting all the time with Veeple. Two specific i-Commerce successes Chris had entailed two video campaigns, one which resulted in $4,000 in new customer orders in a two week period and the other in $17,000 worth of new business.
Check out our next success story where we highlight a health care customer, Q-based, who is seeing a 120% increase in customers conversions through the use of Veeple’s Interactive Video.
Have a fantastic day, or night
Scott