Veeple

At Veeple we understand that metrics are a key component for the serious online video publisher. The ability to measure the success of your video campaign is critical to ensuring that you are publishing the right content to the right audience and reaching them in an effective manner. Our clickable analytics are thus a major component of our interactive online video hosting and delivery service. Our analytics deliver:

* Real-time (instant update) views of an individual video or your entire video library, all filterable by date, time and geographic region (Currently state level. Coming soon – Zip code level).
* Real-time measurement of all interactive clicks on objects or items in your video – perfect for monitoring where and when your audience is engaging with your content and embedded advertising.
* Flexible time-zone monitoring so the results you are looking at are specific to the time zone where you reside.
* A Real-time Audience Ratings Wave that allows your audience to rate the entire timeline of a video, not just the video itself, so you can test which parts of your video content is resonating, and which are not.
* An analytics dashboard that provides you the ability to build any chart any way you want to specifically track a video title across all sectors of the market.
* Attractive 3-D charts for easy analysis of your data.
* CSV export of all your metrics (Coming soon).

To download our entire paper on Veeple Analytics including screenshots, click here: veeple-analytics

The Bay Area NBC affiliate aired a segment on Veeple on their weekly TechNow program, March 21, 2009. We thank producer Scott McGrew for shooting the segment and we appreciate the exposure. Enjoy the piece and check out some of the objects that we made clickable in this segment, namely Scott McGrew, the NBC logo and our CEO Scott Broomfield. and don’t forget to check out our other media coverage in our press room. To discover more about our service please visit our main website at Veeple.com.

The rumored is now confirmed:  Cisco buys Flip for $590 million! This is a seminal event for those of us in the ‘online’ video space.  On the surface this might not be self-evident, but make no mistake – this is about online video and their move validates many of our major assertions here at Veeple.

http://tinyurl.com/c2gexe

The Context: Cisco has coined the term the “Zetabyyte Era”, which is nothing short of the next big wave of the Internet.  Online video will equate to 90% of all Internet traffic by 2012.  The magnitude of this cannot be overestimated, as video traffic on the web in the next few years will be over 400x what the entire Internet was in 2000.

The Meaning: Certainly UGC is a core driver for online video and Flip has become a key driver for UGC.  But UCG will amount to only about 40% of the traffic.  Businesses, Online Media and Entertainment Firms will consume the other 60%.  It confirms that businesses must add video to their sites as a key element of their marketing mix.  Online video will be as important to a business as a simple web site was only a decade ago.  It means that businesses, and mostly mid-tier businesses, will use comprehensive video hosting solutions like Veeple.

FYI our latest numbers: 802 registrations, 70% of these sites use our interactivity features; resulting in a 22.2% CTR!  Also, we see more agencies beginning to take a look at us.

Finally, and only if you are interested, Veeple will be featured on NBC’s Tech Now show this Saturday, March 21st at 6:30pm PDT.  It re-shows on Thursday, March 26th at 11:30am PDT.

Re-posted from Manhattan Marketing Maven

Online video has captured the attention and imagination of everyone on the Web. It engages hundreds of millions weekly and sustains every marketer’s fantasy of launching a viral video seen by everyone on the planet. But getting from fantasy to reality requires marketers to finesse a battery of technical, strategy and business challenges in order to harness this channel and use it to the best advantage.

Currently most online videos are passive. You can watch them, maybe comment on them and pass them along. Yet the difference between TV and the Web is that viewers expect to be able to lean in and click, respond, request, download and act on the things they see or hear. Controlling interactivity and selling access on CPM terms is the principal business of leading video sites, like YouTube. Yet increasingly brands and marketers are looking for options and tools to craft, customize and distribute the online video experience in ways that achieve brand marketing and business objectives.

Enter Scott Broomfield, co-founder of Veeple.com, a Palo-Alto based video services provider with a platform, a process and a plan. Launched in October, Veeple has attracted more than 700 clients with large concentrations in the agency world, entertainment, gaming and training & education on the strength of its well-priced and easy-to-use software-as-service platform which prepares videos for widespread Web distribution and embeds clickable elements and a travel-along viewer into the bit stream.

Web video isn’t as easy or as automatic as it seems. The web isn’t just a place to get extra mileage from video shot for other purposes, bloopers or outtakes. Using web video requires insight, planning, savvy and luck. Increasingly brands are creating video assets with web viewer segments and specific site placements in mind. In some ways the Web presents new creative challenges, even for those skilled in creating consumer TV ads or B2B video tools.

On the technical side video has to be processed so that it can be transmitted, received and clearly viewed in a wide array of players and a wide array of browser configurations and settings. In terms of targeting, 97 percent of all websites get less than 10,000 page views so finding the right size audience isn’t guaranteed. And if you can find the right sites among the 130,000 that attract more than 10,000 views, expect to lose half your audience in the first 40 seconds of viewing. Evidently we’ve been conditioned by 30-second TV spots to expect concise messages and abbreviated story lines.

Here are tips on making online video work effectively for your brand gleaned from my conversation with Scott. You can find a treasure trove of additional online video resources here.

Think Through the Video Experience. Start by deciding what you want viewers to see, feel and do. Then structure the content and the points of interaction to deliver against that vision. The experience necessary to create a hot lead is different than the experience needed to introduce a brand. Structure the sensations to take advantage of the senses and the functionality of the Web.

Place Nothing Further Away Than Two Clicks. Make every interaction no more than 2 clicks away. Viewers want instant gratification and access. Give it to them. Keep the interactions simple, easy and intuitive. These are conversation starters not the whole megilla. Make each interaction the next logical step in the persuasion or sales process.

Observe the Two Icon Limit. When you dangle cues for clicking, limit them to two. Given too many choices viewers either get stumped and abandon the experience or get so involved with clicking they abandon the experience. Keep in mind that some icons are more powerful than others. Adobe has, over 20 years, trained all of us to click on the PDF icon like Pavlov’s dogs. So if you offer a PDF remember that whatever else you set out as a click lure will have super strong competition. Link these choices to the branding or the sales process. The next click should advance the story, the experience, the relationship or the sale. If it doesn’t don’t distract your viewer.

Aim to Get On Base. If the average online video captures viewers’ attention for 84 seconds and half the audience bails after 40 seconds, you have to think short and punchy. Each 20 seconds has to tell a story and sell the viewer on watching the next 20 seconds. Your creative must engage and get to the point quickly and your first click of interactivity has to punctuate the story early on. Aim to get on base, don’t swing for the fences.

Creative has to focus on your intended viewers and anticipate their interests, needs and mindset. There’s no time for gratuitous images, words or music. Online video has to get on point and stay on point in a concentrated way. After all, only a select audience has chosen to watch it, so you start with a target rich by finicky audience. If you do it right you might achieve the 22.4% average click-thru-rate that Veeple clients have earned.