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Video Value Creation Tips
by scott on Mar.22, 2010, under Uncategorized
Author: Scott Broomfield
This week in our interactive video blog, or i-vlog for short, we give you a gift – A clickable PDF document that helps you select the online video platform that best meets your requirements. We call it Value Creation Tips and it includes elements to help you navigate the often times confusing words that the industry and our competitors use. We have tried to simplify the important points. I hope you enjoy the interactive video.
All the best to you.
Television of Tomorrow 2010 Conference
by scott on Mar.07, 2010, under Uncategorized
Author: Scott Broomfield
This week, broadcasters, content creators, and network operators came together in San Francisco to discuss and debate the state of the industry at the Television of Tomorrow 2010 conference. TVOT2010 was standing room only and we at Veeple congratulate Tracy Swedlow and ITVT, the show’s creator, for a wonderfully successful event. Interactive television was one of the most heavily debated topics and if, when and how would interactivity be integrated within the television experience. From our perspective we see the positive outcome of interactivity as self-evident, given the intersection of three unstoppable trends: fast and inexpensive broadband, Internet cloud computing and HTML5. In any industry, the cool stuff happens when and where disparate technologies intersect. This is what we are seeing in broadcast television. The video below is a one minute example of what interactive television might look like.
Pretty cool, right? Yes, but. And the ‘but’ is that interactivity is NOT about technology. The technology has been around for many years. Interactivity is about economics and business models. What will the revenue models look like. Moreover, given that interactivity will enable i-Learning, i-Marketing, i-Branding and i-Commerce, only a small portion of interactive television will be advertising related. This means that the other forms of interactive television will be used to engage the viewer but not directly monetize the medium. The problem is not intractable and massive experimentation will help the industry find the right balance of solutions.
One final point. This will always be about storytelling. The story is center stage and interactivity is a technology that should enhance, not take away from the story. That said, the approach to the story changes when the audience interacts. So the power will arrive when the medium incorporates the technology in a relevant, engaging and non-intrusive fashion. It is an exciting time.
Thank you Tracy for an amazing event. You hit the ball out of the park.
Veeple Announces New Video SEO Capability
by scott on Feb.07, 2010, under Uncategorized
Author: Scott Broomfield
For Immediate Release – February 8, 2010
Today we announce the immediate availability of interactive video optimized for search. It is VideoSEO and is the result of cool creativity on the part of our Veeple engineers to embed searchable content inside your interactive videos. The video clip below shows what we have done. Now marketers can think about video marketing campaigns that are more discoverable, thereby increasing reach and frequency for the same dollars – a best practice for social media video campaigns. Click on the interactive links within the video to learn more and to read an article at Streaming Media. Enjoy.
The next time you upload a video, or want to optimize a video you already have, put in really cool keywords when inside of your video details. Then re-deploy your video and you are good to go.
Have a fantastic day and we look forward to you using the next step in interactive and now searchable video. All the best, Scott – Veeple Co-Founder
World Vision Assistance in Haiti
by scott on Jan.16, 2010, under Uncategorized
A request from World Vision International and Veeple
As the entire world is aware, earlier this week Haiti experienced a massive earthquake. The casualties are in the tens of thousands and some estimates place the death toll higher than 50,000. Veeple and World Vision International are asking for your support. World Vision normally has about 300 people working in Haiti and this week is flying in an additional 500 people. We are asking that you donate $10 to help the people of Haiti. Please view the video below to see how you can contribute. Our thoughts, hopes and prayers are with the people of Haiti.
Video Predictions for 2010
by scott on Dec.30, 2009, under Uncategorized
Author: Scott Broomfield
2009… What an amazing year. However, within the context of online video and rich media, 2010 promises to be every bit as exciting, challenging and rewarding as 2009. This is my last vlog for the year: Video Predictions for 2010. As with all our vlogs, this video is interactive. So please click on the various links if you would like to deepen your experience. Enjoy.
We look forward to seeing you in 2010 – Happy New Year.
All the Best, Scott
Persuasive Video Conference (Dec 18th)
by scott on Dec.21, 2009, under Uncategorized
Author: S. Broomfield
A special thanks to BJ Fogg and Enrique Allen for putting on such a great conference at Stanford University on the future of Persuasive Video. Below is a quick interactive video that discusses a couple of the topics that we talked about at the conference. Also, you can click on the video and get a copy of the Zettabyte Era Whitepaper, a copy of my presentation at the conference and a couple links to the Persuasive Computing Lab at Stanford University.
Enjoy.
My wish for everyone is for a Happy Holiday Season, a Happy New Year, and I’m sure that all of us are looking forward to an amazing 2010.
All the best, Scott.
Great Conference – Streaming Media West
by scott on Nov.21, 2009, under Uncategorized
Author: Scott Broomfield
Much thanks to Joel Unickow at Streaming Media for a great show. Also, a special thanks to Eric, Larry (Klessblog) and Tim for their great results at the OVP Summit. Your collective leadership really helped make the show a success and will be remembered at this industry continues to move forward. Please enjoy this short interactive vlog as part of my thanks.
I am looking forward to the show next year. All the best. Scott Veeple Co-Founder
Interactive, Lean-in Video on Popular Social Networks
by scott on Oct.27, 2009, under Uncategorized
Author: Scott Broomfield
Here’s a powerful idea – why not make your videos interactive and then embed them on many of the world’s most popular social networking sites. Engage your viewers by taking advantage of the lean-in experience of interactive video and attain click-through / engagement rates that far surpass anything else on the web. Please view and engage with the vlog below to see how it works.
Here at Veeple we are 100% about taking video to the next level. Why sit and stare at a video when you can lean-in and interact with the video, the message within the video and even the creator of the video. The next step in social networking. Enjoy.
30% discount for .EDUs and .ORGs
by scott on Oct.22, 2009, under Uncategorized
author: Scott Broomfield
In the fever of launching interPlay last week I had failed to tell everyone about a new discount model for non-profits and educational institutions. In the spirit of adding value and aligning with organizations doing ’special’ work, we are now offering the complete Veeple solution for a 30% discount to our standard pricing. Now, .edus and .orgs can take advantage of our interactive video service for only $69 per month, and get up to 10,000 videos streamed with no obligation, on an opt-in, month to month basis. The advantages of interactive video are impressive, on the order of 24% engagement rates. However, the educational aspects of interactive video for e-learning purposes are, without a doubt, tremendous and unprecedented. Students can now interact directly with the medium, the message and the messenger.
If you have any questions, click on the interactive video above or contact us directly by sending an email to sales@veeple.com.
Thanks and have a fantastic day or night.
All the best, Scott
Introducing Veeple’s interPlay
by scott on Oct.14, 2009, under Uncategorized
Author: Scott Broomfield
Today we are excited to announce interPlay, our new interactive API and Plug-in that will allow content creators to add interactivity to their video regardless of which player they use. intePlay is FREE and will be bundled with a 30 day free trial of our Intelligent Video Analytics Suite, which measures active viewer engagement. We expect the public beta of the interPlay API to be available in the first week in November. Further, we plan to roll out three Plug-in offerings by the end of November: JW Player, BrightCove and The Platform. Please view the video below to learn more.
We will, of course, continue the development of our complete intelligent, interactive video platform for those who wish to take advantage of our entire solution.
Please feel free to contact us to learn more, as we would love to hear from you. www.veeple.com or at 1-650-331-0785.
All the Best, Scott