Author Archive
Interact with Content
by scott on Apr.21, 2010, under video blogging
Author: Scott Broomfield
This week we vlog about interacting with content. The advent of the Droid, the iPhone, the Slate and the iPad makes it self-evident that the era of interactive computing is upon us. With no more external keyboard and no more external mouse, yet allowing people to engage with the content and the content owner. Forget about placing a video inside your website… Think about placing your website inside a video. And, be not afraid… We have made this so easy to do that my 9-year old daughter, Alyssa, can do it. Simple and Engaging, a powerful combination. Enjoy this video to see what we mean.
Announcing VeepleTV – Create Your Own TV Channel
by scott on Apr.13, 2010, under News Release
Author: Scott Broomfield
Today we are pleased to release VeepleTV. VeepleTV was created to give our customers a powerful interactive TV channel experience for their businesses. It is a WordPress Template that costs only $75. Please watch the ‘veeplized’ video to learn more. Enjoy!
Relating vs. Writing
by scott on Apr.05, 2010, under video blogging
Author: Scott Broomfield (Veeple Co-Founder)
This week we talk about relating vs. writing as you look to connect with your customers. Customers that do this well see over 24% engagement rates with their customers and viewers. So rather than writing, let’s start relating and go right to the video. Enjoy.
Video Value Creation Tips
by scott on Mar.22, 2010, under Uncategorized
Author: Scott Broomfield
This week in our interactive video blog, or i-vlog for short, we give you a gift – A clickable PDF document that helps you select the online video platform that best meets your requirements. We call it Value Creation Tips and it includes elements to help you navigate the often times confusing words that the industry and our competitors use. We have tried to simplify the important points. I hope you enjoy the interactive video.
All the best to you.
Television of Tomorrow 2010 Conference
by scott on Mar.07, 2010, under Uncategorized
Author: Scott Broomfield
This week, broadcasters, content creators, and network operators came together in San Francisco to discuss and debate the state of the industry at the Television of Tomorrow 2010 conference. TVOT2010 was standing room only and we at Veeple congratulate Tracy Swedlow and ITVT, the show’s creator, for a wonderfully successful event. Interactive television was one of the most heavily debated topics and if, when and how would interactivity be integrated within the television experience. From our perspective we see the positive outcome of interactivity as self-evident, given the intersection of three unstoppable trends: fast and inexpensive broadband, Internet cloud computing and HTML5. In any industry, the cool stuff happens when and where disparate technologies intersect. This is what we are seeing in broadcast television. The video below is a one minute example of what interactive television might look like.
Pretty cool, right? Yes, but. And the ‘but’ is that interactivity is NOT about technology. The technology has been around for many years. Interactivity is about economics and business models. What will the revenue models look like. Moreover, given that interactivity will enable i-Learning, i-Marketing, i-Branding and i-Commerce, only a small portion of interactive television will be advertising related. This means that the other forms of interactive television will be used to engage the viewer but not directly monetize the medium. The problem is not intractable and massive experimentation will help the industry find the right balance of solutions.
One final point. This will always be about storytelling. The story is center stage and interactivity is a technology that should enhance, not take away from the story. That said, the approach to the story changes when the audience interacts. So the power will arrive when the medium incorporates the technology in a relevant, engaging and non-intrusive fashion. It is an exciting time.
Thank you Tracy for an amazing event. You hit the ball out of the park.
Veeple Announces New Video SEO Capability
by scott on Feb.07, 2010, under Uncategorized
Author: Scott Broomfield
For Immediate Release – February 8, 2010
Today we announce the immediate availability of interactive video optimized for search. It is VideoSEO and is the result of cool creativity on the part of our Veeple engineers to embed searchable content inside your interactive videos. The video clip below shows what we have done. Now marketers can think about video marketing campaigns that are more discoverable, thereby increasing reach and frequency for the same dollars – a best practice for social media video campaigns. Click on the interactive links within the video to learn more and to read an article at Streaming Media. Enjoy.
The next time you upload a video, or want to optimize a video you already have, put in really cool keywords when inside of your video details. Then re-deploy your video and you are good to go.
Have a fantastic day and we look forward to you using the next step in interactive and now searchable video. All the best, Scott – Veeple Co-Founder
World Vision Assistance in Haiti
by scott on Jan.16, 2010, under Uncategorized
A request from World Vision International and Veeple
As the entire world is aware, earlier this week Haiti experienced a massive earthquake. The casualties are in the tens of thousands and some estimates place the death toll higher than 50,000. Veeple and World Vision International are asking for your support. World Vision normally has about 300 people working in Haiti and this week is flying in an additional 500 people. We are asking that you donate $10 to help the people of Haiti. Please view the video below to see how you can contribute. Our thoughts, hopes and prayers are with the people of Haiti.
Video Predictions for 2010
by scott on Dec.30, 2009, under Uncategorized
Author: Scott Broomfield
2009… What an amazing year. However, within the context of online video and rich media, 2010 promises to be every bit as exciting, challenging and rewarding as 2009. This is my last vlog for the year: Video Predictions for 2010. As with all our vlogs, this video is interactive. So please click on the various links if you would like to deepen your experience. Enjoy.
We look forward to seeing you in 2010 – Happy New Year.
All the Best, Scott
Persuasive Video Conference (Dec 18th)
by scott on Dec.21, 2009, under Uncategorized
Author: S. Broomfield
A special thanks to BJ Fogg and Enrique Allen for putting on such a great conference at Stanford University on the future of Persuasive Video. Below is a quick interactive video that discusses a couple of the topics that we talked about at the conference. Also, you can click on the video and get a copy of the Zettabyte Era Whitepaper, a copy of my presentation at the conference and a couple links to the Persuasive Computing Lab at Stanford University.
Enjoy.
My wish for everyone is for a Happy Holiday Season, a Happy New Year, and I’m sure that all of us are looking forward to an amazing 2010.
All the best, Scott.
Great Conference – Streaming Media West
by scott on Nov.21, 2009, under Uncategorized
Author: Scott Broomfield
Much thanks to Joel Unickow at Streaming Media for a great show. Also, a special thanks to Eric, Larry (Klessblog) and Tim for their great results at the OVP Summit. Your collective leadership really helped make the show a success and will be remembered at this industry continues to move forward. Please enjoy this short interactive vlog as part of my thanks.
I am looking forward to the show next year. All the best. Scott Veeple Co-Founder